VENDORS
This FAQ section is designed to answer the most common questions about the format, programmes, networking functions and business advantages of attending IT Channel Vision Europe.
Why is IT ChannelVision so efficient?
IT ChannelVision Europe is carefully structured to deliver the entire sales cycle in just two days. The Event features a combination of guaranteed private boardroom appointments, one-on-one meetings and unparalleled networking opportunities. This unique Gartner format enables you to present your products, services and programmes; identify key partners and discuss business opportunities in a truly productive environment. You save time and money because everyone is there to do business.
How proven is this unique business concept?
Since 1986, the Gartner Vision Events team has successfully staged more than 100 events with this unique format. It's an event from Gartner, the world's leading authority on IT and communications. It's focused, it's proven and it works.
Who are the System Builder & Solution Providers?
IT ChannelVision Europe will attract an invitation-only audience of top European decision-makers from the System Builder and value-added channels.
These will include:
- PC Assemblers serving the European desktop, notebook and server market. In aggregate, these leading Eastern European System Builders assemble and deliver millions of units annually.
- Top executives from the European channel's leading Solution Providers that provide complete hardware, software, and service solutions to markets such as SMB, public sector, education, and consumer.
Check the list of past attending System Builders.
IT ChannelVision Europe has been specifically developed for Vendors of components and software that are designed to be used in desktops, notebooks and servers. Product categories include:
- Hardware
Active/Passive Components; Cables; Cases; Chip Sets; Cooling Devices; CPUs; DVDs; Hard Drives; I/O Devices; Keyboards; Memory; Mice; Monitors; Motherboards; Network; Peripherals; Power Supplies; Screens; Security Devices - Software
Disaster Recovery; General Applications; Internet; Network; Operating Systems; Security; Storage Management; Systems Management; Testing; Utilities - Services
ISP and other services bundled with PCs and servers
What are the advantages of IT ChannelVision Europe over traditional IT trade shows?
There are several key advantages. In the standard trade show model, the prospective audience is mass marketed to, and the quantity and quality of the audience that attends is always an unknown variable. IT ChannelVision Europe pre-select, invite and bring in the highest-level Decision-Makers to the event. We know who is coming, and so do you.
At standard trade shows, floor traffic is a hit-or-miss proposition; even if the right buyers are at the show, there is no guarantee that they'll stop by your booth. At IT ChannelVision Europe, we give you the tools and the format to meet with specific System Builders in one-on-ones, present to a select and pre-qualified group in private boardrooms, and interact in a series of networking events.
The face time you spend with key customers and prospects is highly structured. Your ROI is maximized. Every aspect of the event is carefully planned to ensure Vendors satisfaction and success, at a level of customization and personalized service no standard trade show can match.
How can small Vendors compete with the large, well-branded companies of the world for the attention of the System Builders and Solution Providers?
One of the most exciting aspects of IT ChannelVision's Private Boardroom Appointments is that they put every company in front of the Decision-Makers. All Vendors have access to the same audience.
What is the difference between a Private Boardroom Appointment and a European Premiere?
Private Boardroom Appointments are prescheduled presentations conducted in boardrooms or suites with focused groups of 12 to 15 System Builders & Solution Providers. These appointments are designed for you to present product, service and programme information targeted to the specific needs of the channel. We encourage you to design innovative presentations that generate dialogue between you and the System Builders.
European Premieres are theatre-style presentations ideal for the launch of products and programmes. A targeted audience of System Builders ensures you maximum product launch and brand visibility.
Can Vendors attend other Vendors Boardroom Meetings?
No, Vendors sessions are reserved for System Builders and Solution Providers and the information delivered there is strictly confidential.
Can we organise a product demonstration during our boardroom meetings?
Yes, but be aware that after each session you might have to empty the meeting room for the next session. If you need special arrangements for your demonstration, please ask for our assistance.
IT Solution Centre is a meeting area where business is conducted face-to-face between Vendors and System Builder & Solution Providers. It is the ideal place to initiate or expand business alliances and run limited demonstrations of products. Each Vendor has a designated display table. There are numerous unassigned meeting tables throughout IT Solution Centre for Vendor/System Builder & Solution Provider meetings. Food and beverages are provided as well.
Are there other ways to deliver my company's message?
Before, during, and after the Events, there are a variety of ways to gain visibility. Vendors who have booked Private Boardroom Appointments have the opportunity to send a one-time e-mail to System Builders announcing your company, products, programmes and partnership incentives before and after the Event. IT ChannelVision Europe will coordinate this for you. There will be no charge for this service. Additionally, as a "Summit Partner," you'll benefit from inclusion in collateral, the Web site, newsletters, news releases, signage, and the Event Directory.
What is the cost to attend the Events?
Vendors may choose from several participation packages based on their needs and budget. The Event is expected to sell out. We recommend that you sign up early! To discuss how IT ChannelVision Europe can help you make the most of your marketing budget contact:
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Fiona O'Hara Phone: +31 (0) 623717237 Fax: +44 (0)1784 26 8987 fiona.ohara@gartner.com |
Immersed in a 20 acre private Mediterranean park with indoor and outdoor pools, the Rome Marriott Park Hotel offers a wide range of services for a successful meeting or a relaxing weekend. The brand new Rome Marriott Park Hotel, opened in September 2006, offers a functional cocktail between the newest technology and the hand made Italian traditional manufactures. The hotel has the largest convention Center in Europe with meeting facilities for over 6,000 people. Completion of Fitness Center & Spa, Wine Bar, Wellness Bar, Take Away and Gift Shop is expected for the beginning of 2007.
To discuss how IT ChannelVision Europe can help you connect with Europe's best System Builders and Solution Providers, call today.
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Fiona O'Hara Phone: +31 (0) 623717237 Fax: +44 (0)1784 26 8987 fiona.ohara@gartner.com |
